PRIVACY POLICY
PARK’S DATA PROTECTION & PRIVACY STATEMENT
Park’s Motor Group* is committed to the protection, safe storage and the appropriate use of any personal information you may choose to share with us.
This statement describes:
what types of information we collect from you,
how it is used by us,
how we share it with others,
how you can manage the information we hold and
how you can contact us.
Park’s Motor Group shall always give you the option not to receive marketing communications from us. We will never send you unsolicited ‘junk’ email or communications. We do not sell your information to third parties. We do work closely with our selected partners. Including the manufacturer’s we represent, our finance partners and our peace of mind insurance product provider AutoProtect. These organisations help us to provide you with the information, products and services that you request from us. We will on occasion forward, transfer and or send your information to these organisations in order to facilitate your requests and or instructions.
For example: Park’s Motor Group will forward your personal information to BMW, the DVLA and BMW Financial Services in order to facilitate the purchase of your vehicle. Should you wish to purchase a GAP policy, we will also forward your details to AutoProtect, so that policy can be set up, registered and administered.
The contents of this policy may be amended, reviewed and updated timeously. Therefore, it is our recommendation that you regularly review this page to ensure that you remain satisfied to share your personal information with Park’s Motor Group.
What Information Do We Collect?
We only collect information which is necessary, relevant and adequate for the purposes shown and identified to you.
We collect information about you and or your vehicle when you, purchase, hire, enquire, use, visit Park’s Motor Group, branches, websites, and our After Sales and Parts centres.
We collect the following categories of personal information in order to implement our business objectives and to facilitate the purchase of products and or services that you have indicated.
Name (including title);
Address;
Phone number, including mobile phone number.
Date of birth (to ensure that you are eligibility)
Email address;
Affordability information
Vehicle information (including registration number, VIN, service reminders, mileage and warranty repair information, SAT NAV information and in drive analytics and driving style);
The date and time you used our services;
The pages you visited on our website and how long you visited us for;
The internet browser and devices you are using.
Cookies, (for more information please see our Cookie Policy);
Details of any transactions between you and us or any authorised repairer;
Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), fleet size and company details;
Select Voice recordings of telephone calls;
“Live chat” records; and
Any information within correspondence you send to us.
Interests, hobbies, and media preferences
How Do We Use This Information?
Park’s Motor Group will only process information that is required for the purpose for which it has been collected.
You will always have the option to unsubscribe from Park’s Motor Group’s (any of its companies and subsidiaries) marketing communications. It is also your option not to receive marketing communications and you can withdraw your consent at any stage. We will not share or sell your personal information with anyone else who may send unsolicited marketing. There are a variety of ways in which we may use, store or process your personal information.
Consent
In the circumstances where your consent has been provided, we may use and process your information to:
Contact you from time to time about promotions, offers, events, products, services or information which we think may be of interest to you from Park’s Motor Group and our manufacturer partners.
To share your personal information with our third party partners, so that they can contact you with marketing information about their promotions, offers, events, products and services (we will, of course, give you details about these third parties before you give your permission for us to send information to them).
Contractual Performance
We may use and process your personal information where it is required and or essentialin order to perform or complete a contract (or contractual elements) with you and to fulfil and complete your orders, purchases, services and other transactions entered into with us (or one of our authorised repairers or selected partners).
Legitimate Interests
We may collect, use and process your personal information as detailed below where it is necessary for Park’s Motor Group to carry out actions, processes, services and activities for which it is in our legitimate interests as an organisation to do so.
Processing Necessary To Support Customers With Sales And Other Enquiries
To respond to customer correspondence (telephone calls, emails, letters, live chats, social media) and to address the instructions and requests made by customers (for example: test drives, service requests, brochure requests or information about specific vehicles);
To provide vehicle support, aftersales servicing, parts, and services (for example warranty and MOT services);
Processing Necessary For Us To Respond To Understanding Customers’ Needs
To analyse, assess and improve our products and or services so that your interaction with our website, our members of staff and our branches are more useful and enjoyable, professional and proficient.
To undertake analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned within this policy;
In some cases we may use methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information so that we can deliver the most appropriate customer experience and journey to you by tailoring and making appropriate all our service and messages (for example, when your vehicle indicates a service is due);
Processing Necessary For Us To Promote Our Business, Brands And Products, Services And Measure The Effectiveness And Influence Of Our Marketing Campaigns And Strategies.
To send you marketing information from time to time (where appropriate) after you have purchased a product or service from us or made a purchasing enquiry, closed your browser with items in your shopping basket or requested a test drive, brochure, quotation, valuation or other information of interest. We will only contact you with information about our own products and services (and solely in a manner compliant with the GDPR), which we consider may be amenable to you. The option to object to us sending you these types of information at any time remains with you.
To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a business and or a professional capacity or where we have obtained your business contact details from an online or public business directory. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing;
To contact you with targeted advertising delivered online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us;
To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information);
To administer competitions and promotions (held and entered into on various platforms, including social media) that you enter with us from time to time and to distribute prizes;
Processing necessary for Park’s Motor Group to operate the administrative, procedural and technical aspects of our business efficiently effectively and professionally.
To verify the accurateness of information that we store, process and document about you;
For network and information security purposes. In order for Park’s Motor Group to take steps to protect and secure your information against loss, damage, theft or unauthorised access;
To allow Park’s to comply with a request from you in connection with the exercise of your rights available under the GDPR (for example where you have asked Park’s not to contact you for marketing purposes, we will keep a record of this on our no contact lists in order to be able to comply with your instruction(s));
To inform and advise you of updates to our terms and conditions and policies.
Legal Obligation
We may and can process your personal information to comply with our legal, legislative and regulatory requirements (for example to registering and taxing your vehicle with the DVLA).
Vital Interest
There are certain situations and circumstances in which Park’s Motor Group will require to process your personal information to contact you if there is an urgent, product, service, after sales, MOT related issue, safety or product recall notice and we must inform you of it.
How Do We Share This Information?
We do not sell your personal information to third parties. We may from time to time release your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf:
The vehicle manufacturers we represent,
The finance providers we represent,
Our insurance product provider,
Our customer contact centres,
Mobility and car hire providers,
Direct marketing communications agencies and consultants,
Mandatory manufacturer appointed market research and market analytics service providers,
Our legal and other professional advisors.
We may also share your information with external third party repairers, maintenance and service providers and suppliers in situations where we need to pass your information to them in order to manage any request, instruction or complaint you have made to us. For example, where you have requested a test drive, we will need to share your personal information with a particular manufacturer and branch so that they can contact you to arrange for the test drive to take place.
Third Party Partners
We take steps to ensure that any third party partners who handle your information comply with data protection legislation, the GDPR and any updates and amendments of said legislation and protect your information to the same standards that we enforce. We only provide personal information that is required for the third party to provide the product and or service that they are undertaking on our and your behalf. We can and have the option to carry out any necessary due diligence checks on our third party partners to assess their data protection preparedness.
There are circumstances where we distribute your information with our Holding Company (or other companies within our Group, including Park’s of Hamilton (Coach Hirers) Limited) in order to fulfil orders, transactions, handle complaints or provide you with a service or information that you have requested. Park’s Motor Group may use your information to provide you with information and carry out their obligations arising from contracts you enter into with them.
For a full list of these manufacturers please visit our website www.parks.uk.com.
Data Transfer
We do not transfer any information we hold about you out with the European Union / EEA.
How Long Do We Keep Your Information For?
In general we will not hold your personal information in an identifiable format (physical or electronic) for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a potential relationship.
If a customer transacted with us, for example bought, hired or leased a product and or service from us, provided consent for marketing our retention period will be 7 years.
If a customer transacted with us, for example bought a product and or service from us, but did not provide marketing consent our retention period will be 42 months.
If a customer does not purchase a product and or service from us, but provides their personal information, in relation to a test drive, brochure, valuation, quotation or any other information application on any of our products or services the retention period will be 18 months. Unless during that period we form a relationship with you. For example, you purchase or lease a vehicle or make use one of our services. We hold your personal information for this period to give us an opportunity to form a relationship with you.
In addition, we hold your personal information for the aforementioned periods of time to initiate, bring or defend legal matters. Our relationship may end for a numerous reasons including where the vehicle warranty or lease expires, or we have been made aware that you no longer own or drive a particular vehicle.
The only exemptions to the periods mentioned above are where:
Legislation and regulation requires us to hold your personal information for a longer period, or delete it sooner;
Where a complaint or concern has been submitted regarding a product or service provided by us, in which case we will retain your information for a period of 6 years following the date of that complaint or query; or
You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law
How Can I Manage The Information We Hold About You
You have the right as an individual to access the personal information that we hold about you and make corrections if necessary.You also have the right to withdraw any consent you have previously given us and ask us to erase information we hold about you.You can also object to us using your personal information(where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under the General Data Protection Regulation (GDPR). In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days following receipt of any request.
You have the right to:
The right to be informed
The right of access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object
Rights in relation to automated decision making and profiling (we do not engage in any automated decision making and profiling).
To clarify, the above mentioned rights and how they operate in practice:
Ask for a copy of the information that we hold about you;
Amend and revise your information;
Withdraw your consent (where Park’s Motor Group relies on it).
Challenge our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;
Erase your information (or restrict the use of it), provided we do not have any continuing lawful,contractual or legitimate reason to continue to use and process that information;
Transfer your information in a structured data file (in a commonly used and machine readable format), where we rely on your consent to use and process your personal information or need to process it in connection with your contract.
Exercise of Rights
You can exercise the above rights and/or manage your information and consents by contacting us using the details below:
By visiting our website
www.parks.uk.com/data-preferences/Post: Park’s Motor Group, Data Protection Officer, 14 Bothwell Road, Hamilton, ML3 0AY.
Email: TCF@parks.uk.com or data@parks.uk.com
Phone: 01698 303 900
If you have any specific data protection concerns or a complaint, you can address it to our Data Protection Team at data@parks.uk.com
*Including all of its companies, subsidiaries (inc Coach Hirers) and holding companies.
The Information Commissioner (ICO)
If you are unsatisfied you have the option to submit a complaint with a data protection regulator in a country where you work or live or where your data protection rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are mentioned below:
Post:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Call: 0303 123 1113 | Email: casework@ico.org.uk
