THE NEW BMW 7 SALOON

The exterior design of the new BMW 7 delivers a powerful, monolithic presence that commands immediate authority on Scottish roads. Dramatic front and rear design elements accentuate its bold, sculpted silhouette, while a reimagined BMW kidney grille with dynamic contour illumination comes as standard. This is flanked by striking two-section Adaptive LED Headlights. The ultra-slim upper elements house the daytime running lights, which you can upgrade to BMW Individual crystal headlights featuring 12 sparkling crystal glass elements.
The side profile remains exceptionally clean, defined by flush-fitting automatic comfort doors, crisp character lines, and an embossed '7' on the B-pillar that reveals itself when the doors open. At the rear, slim, smoked-glass LED lights stretch across the bodywork to accentuate its wide, sporty stance, while all functional cameras and nozzles remain discreetly hidden from view.
For the ultimate expression of bespoke luxury, the BMW Individual programme offers an extended range of Two-Tone paint options, allowing for more than 500 exterior paint finishes and colour combinations. This includes Vancouver Green metallic and Frozen Space Silver, alongside the groundbreaking BMW Individual Dual-Finish paint concept.

Step inside, and the luxury interior of the new BMW 7 transforms into an avant-garde sanctuary. The high-resolution central display with Free-Cut Design inspires intuitive interaction from the moment you settle into the executive cabin. Driver-focused innovation takes centre stage, seamlessly integrating the groundbreaking BMW Panoramic Vision and an optional 3D Head-up Display directly into your field of vision.
Passengers are treated to an unmatched sensory experience, with more than 100 individual interior configurations available for complete personalisation. For ultimate executive comfort on long journeys across Scotland, you can specify an optional moveable worktable and an in-built cool box in the rear, finished with quality premium leather.

Innovation is woven into every detail. Entrance and exit become a theatrical event via the automated opening and closing comfort doors, which can be operated effortlessly at the touch of a button or via the smartphone key. This arrival is accompanied by standard, customisable welcome and goodbye animations—featuring RELAXED, BALANCED, and EXCITED modes.
This experience is heightened by an enhanced Ceremonial Light Carpet with animated projections, embedding over 194,000 LED pixels into the door sills to project dynamic light patterns onto the ground. Technical components, including advanced radar, cameras, and driver assistance sensors, blend invisibly into the vehicle's surfaces to preserve its minimalist aesthetic while delivering flawless safety.

The new BMW 7 range embraces modern versatility through high-performance plug-in hybrid powertrains, brought to life with distinct visual assertiveness in the M Sport, M Sport Pro, and BMW M Performance lines:
BMW M Performance Models: The advanced plug-in hybrid BMW M760e xDrive features a prominent front apron, larger air intakes, and a darkened Iconic Glow grille with M badging. The hybrid M760e boasts contoured twin tailpipes set in a sculpted diffuser, riding on 21-inch M aerodynamic wheels in bi-colour Jet Black.
M Sport & M Sport Pro Trims: Available across other model derivatives, these trims offer aggressive black front and rear bumpers, M-specific side skirts, blue or black M Sport brakes, and a unique M-specific dynamic light carpet sequence.
Whether you are looking for an advanced plug-in hybrid or high-performance M variants, our teams provide specialist knowledge tailored to your driving requirements.

The new BMW 7 establishes an entirely new benchmark for automotive technology. The digital experience is completely revolutionised by the new BMW Operating System X, which offers a more personalised and intuitive interface than ever before. Cabin entertainment reaches elevated heights with the new BMW Passenger Screen fitted in the front as standard, complemented by an optional updated BMW Theatre Screen in the rear. Long-distance commuting across Scotland becomes effortless with the optional Motorway Assistant, which intelligently maintains speed, distance, and lane-keeping positions.​

The new BMW 7 represents more than an evolution; it is a complete reimagining of the luxury executive car. Whether you choose the advanced efficiency of our plug-in hybrid variants or the commanding presence of our petrol models, this vehicle offers a tailored expression of success.

Contact your nearest team today to explore the bespoke configurations available through BMW Individual at Douglas Park Glasgow, Douglas Park Stirling, Douglas Park Hamilton, or Douglas Park Edinburgh.