Inspired by modern living, the new BMW 1 Series has been redesigned to be more attractive than ever. With its outstanding design and progressive design language, the 1 Series is a real show stopper at the very first glance. The premium quality of this model not only comes from within, its front-wheel drive and state-of-the-art chassis technologies support to guarantee your driving experience is full of dynamics and agility.
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Designed to leave a lasting impression both inside and outside, the BMW 1 Series features a dynamic front exterior with a large double kidney grille and broad front prone. Its modern silhouette doesn’t stop there, with clearly defined contours flowing from the roof to the distinctive rear adding further interest. The black mirror caps and tailpipe trims really reflect the athletic character of the 1 series and emphasise the show stopping features that this model possesses.
The premium personality follows through to the interior of the 1 series. Enjoy a whole new driving experience inside the cabin with enhanced interior space made for the passengers to feel a whole new level of comfort. Passengers can feel impressed inside with the generous proportioned seating area and an open and welcoming environment. The ergonomically designed cockpit and athletic M sport seats are a new impressive feature that will leave a lasting impression on your new driving experience. Within the many features of the eye-catching BMW 1 Series, the sport leather steering wheel, illuminated Berlin interior trim (excluding SE models) and panoramic glass sunroof combine to create an attractive and pleasant atmosphere.
Create your own version of the BMW 1 Series. Customise with the various design choices to suit your taste including various metallic design finishes, 18 or 19-inch M alloy wheels, extended lighting options and much more.
The M-Sport Steering and Steptronic Sport transmission turn every trip into a highlight all thanks to the efficient engine and a set of dynamic drive train and chassis components. A powerful engine comes with powerful speed, acceleration from 0-62mph is reached in 6.1 seconds. The BMW XDrive is an optional feature to distribute smooth drive power to the front and rear for enhanced traction. If you are looking for more agility and controlled power, this feature is the perfect choice for you. For even further control of your driving dynamic why not add on our adaptive suspension, you can choose between COMFORT or SPORT for a more dynamic driving experience.
For a maximum of comfort and safety, our Driving and Parking Assistants are only part of the helpful functions for a better driving experience. Feel in control of your driving with our Driving Assistant, camera-based systems are added for front collision warning and braking function. Park with ease with our Parking Assistant. The Rear View camera helps to provide a clear view behind the vehicle made for an easier parking experience. Active Park Distance Control is also included to prevent any damages when parking. Never worry about parallel parking again, our Parking Assistant now automatically parks itself, saving you the stress and hassle when it comes to those tight spaces. With BMW Gesture Control, you can control certain features with a hand movement. A swipe or point can be used to accept or reject an incoming call, while a circular motion with your index finger can be used to increase or decrease volume. With our BMW Head-Up Display, you'll be able to fully concentrate on the road ahead, as it feeds you all the relevant information you need to see in your field of vision while you're driving.
The large 10.25-inch control and instrument display allows for effortless navigation. Fully controlled by touch to make things even easier for you. The BMW intelligent personal assistant can understand your commands by voice to utilize the BMW 1 Series vehicle functions. Smartphone integration is added to make your driving experience that bit more personal to you. Connecting with Apple CarPlay® or Android Auto® allows you to easily access your important apps on a daily basis. At your own convenience you can now add a digital key to your vehicle via your smartphone and you can send to up to 5 friends for access also.
If you are looking for a sporty model with great performance, then the BMW 1 Series is the perfect option for you. Providing an irresistible driving experience, why not book your test drive at one of our Douglas Park BMW Centre’s.