PARK’S is one of Scotland’s largest and most successful motor groups, operating 67 franchised outlets throughout Scotland and the North of England.
About the Role:
This is an exceptional opportunity for a talented and self-motivated marketing professional to join our in-house marketing team working across our wide range of automotive brands. This role requires a ‘hands on’ individual who can support and mentor the Marketing Executives with a variety of marketing campaigns to drive leads and generate brand awareness, aligned to strategic business objectives.
The ideal candidate will be a strong multi-tasker who will support both our dealerships and the wider marketing team with comprehensive marketing plans in a multi-faceted role covering the majority of the marketing mix, including market planning and strategies, copy writing, direct mail, digital, data segmentation and targeting, sponsorship and event management.
You will be a results driven strategic thinker who is always evaluating output to optimise campaigns.
Key Skills Required:
✔ Qualified in Marketing to degree level with 3+ years’ experience in a busy marketing environment.
✔ High level of IT proficiency is essential, particularly in the areas of Word and Excel.
✔ Excellent communication and copywriting skills are essential adopting SEO principals where necessary.
✔ Experience in planning and executing integrated marketing strategies using both above and below the line techniques to meet business objectives.
✔ Experience in evaluating and reviewing marketing campaigns and making quick decisions on next steps.
✔ Experience in preparing and presenting campaign results to different stakeholders as well as advising on the strategy taken and providing future recommendations.
✔ Understand and have experience with audience segmentation and high level targeting to attract new business.
✔ Content creation experience is required - ideally multi-platform.
✔ Experience with social media platforms, multi-channel paid advertising and analytics would be advantageous.
✔ The ability to build strong internal and external relationships with all stakeholders.
✔ The ability to manage time efficiently and prioritise workloads to tight deadlines.
✔ The ability to redefine processes to support the effective workings of the team.
✔ Experience in mentoring/leadership is advantageous.
✔ Experience of working within brand guidelines.
As a Park’s of Hamilton (Holdings) Ltd Employee you will receive:
✔ Discounted Servicing and MOT for you and your family
✔ Contributory Pension Scheme
✔ Childcare Vouchers Scheme.
✔ Discounts on the purchase of new and used cars
✔ Subsidised car purchase scheme accessible to you and your family
✔ 30 days holiday per year.
If you are a driven strategic thinker and have what it takes to fulfil the role of Senior Marketing Executive at Park’s Motor Group, apply now including a full current C.V. Previous motor trade experience is not essential.