Park's Motor Group require a Group Senior Marketing Executive

Senior Group Marketing Executive

PARK’S is one of Scotland’s largest and most successful motor groups, operating 67 franchised outlets throughout Scotland and the North of England.

About the Role:

This is an exceptional opportunity for a talented and self-motivated marketing professional to join our in-house marketing team working across our wide range of automotive brands. This role requires a ‘hands on’ individual who can support and mentor the Marketing Executives with a variety of marketing campaigns to drive leads and generate brand awareness, aligned to strategic business objectives.

The ideal candidate will be a strong multi-tasker who will support both our dealerships and the wider marketing team with comprehensive marketing plans in a multi-faceted role covering the majority of the marketing mix, including market planning and strategies, copy writing, direct mail, digital, data segmentation and targeting, sponsorship and event management.

You will be a results driven strategic thinker who is always evaluating output to optimise campaigns.

Key Skills Required:
✔ Qualified in Marketing to degree level with 3+ years’ experience in a busy marketing environment.
✔ High level of IT proficiency is essential, particularly in the areas of Word and Excel.
✔ Excellent communication and copywriting skills are essential adopting SEO principals where necessary.
✔ Experience in planning and executing integrated marketing strategies using both above and below the line techniques to meet business objectives.
✔ Experience in evaluating and reviewing marketing campaigns and making quick decisions on next steps.
✔ Experience in preparing and presenting campaign results to different stakeholders as well as advising on the strategy taken and providing future recommendations.
✔ Understand and have experience with audience segmentation and high level targeting to attract new business.
✔ Content creation experience is required - ideally multi-platform.
✔ Experience with social media platforms, multi-channel paid advertising and analytics would be advantageous.
✔ The ability to build strong internal and external relationships with all stakeholders.
✔ The ability to manage time efficiently and prioritise workloads to tight deadlines.
✔ The ability to redefine processes to support the effective workings of the team.
✔ Experience in mentoring/leadership is advantageous.
✔ Experience of working within brand guidelines.

As a Park’s of Hamilton (Holdings) Ltd Employee you will receive:
✔ Discounted Servicing and MOT for you and your family
✔ Contributory Pension Scheme
✔ Childcare Vouchers Scheme.
✔ Discounts on the purchase of new and used cars
✔ Subsidised car purchase scheme accessible to you and your family
✔ 30 days holiday per year.


If you are a driven strategic thinker and have what it takes to fulfil the role of Senior Marketing Executive at Park’s Motor Group, apply now including a full current C.V. Previous motor trade experience is not essential.

Ref: SGME160922

Working Hours Monday - Friday 9am - 5.30pm
Location Head Office, Hamilton
Salary Competitive
Closing Date 16/10/2022

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