PARK’S DATA PROTECTION & PRIVACY STATEMENT

• what types of information we collect from you,
• how it is used by us,
• how we share it with others,
• how you can manage the information we hold and
• how you can contact us.

• Name (including title);
• Address;
• Phone number, including mobile phone number.
• Date of birth (to ensure that you are eligibility)
• Email address;
• Affordability information
• Vehicle information (including registration number, VIN, service reminders, mileage and warranty repair information, SAT NAV information and in drive analytics and driving style);
• The date and time you used our services;
• The pages you visited on our website and how long you visited us for;
• The internet browser and devices you are using.
• Cookies, (for more information please see our Cookie Policy);
• Details of any transactions between you and us or any authorised repairer;
• Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), fleet size and company details;
• Select Voice recordings of telephone calls;
• “Live chat” records; and
• Any information within correspondence you send to us.
• Interests, hobbies, and media preferences

• Contact you from time to time about promotions, offers, events, products, services or information which we think may be of interest to you from Park’s Motor Group and our manufacturer partners.

• To share your personal information with our third party partners, so that they can contact you with marketing information about their promotions, offers, events, products and services (we will, of course, give you details about these third parties before you give your permission for us to send information to them).

• To respond to customer correspondence (telephone calls, emails, letters, live chats, social media) and to address the instructions and requests made by customers (for example: test drives, service requests, brochure requests or information about specific vehicles);

• To provide vehicle support, aftersales servicing, parts, and services (for example warranty and MOT services);

• To analyse, assess and improve our products and or services so that your interaction with our website, our members of staff and our branches are more useful and enjoyable, professional and proficient.

• To undertake analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned within this policy;

• In some cases we may use methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information so that we can deliver the most appropriate customer experience and journey to you by tailoring and making appropriate all our service and messages (for example, when your vehicle indicates a service is due);

• To send you marketing information from time to time (where appropriate) after you have purchased a product or service from us or made a purchasing enquiry, closed your browser with items in your shopping basket or requested a test drive, brochure, quotation, valuation or other information of interest. We will only contact you with information about our own products and services (and solely in a manner compliant with the GDPR), which we consider may be amenable to you. The option to object to us sending you these types of information at any time remains with you.

• To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a business and or a professional capacity or where we have obtained your business contact details from an online or public business directory. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing;

• To contact you with targeted advertising delivered online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us;

• To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information);

• To administer competitions and promotions (held and entered into on various platforms, including social media) that you enter with us from time to time and to distribute prizes;

• Processing necessary for Park’s Motor Group to operate the administrative, procedural and technical aspects of our business efficiently effectively and professionally.

• To verify the accurateness of information that we store, process and document about you;

• For network and information security purposes. In order for Park’s Motor Group to take steps to protect and secure your information against loss, damage, theft or unauthorised access;

• To allow Park’s to comply with a request from you in connection with the exercise of your rights available under the GDPR (for example where you have asked Park’s not to contact you for marketing purposes, we will keep a record of this on our no contact lists in order to be able to comply with your instruction(s));

• To inform and advise you of updates to our terms and conditions and policies.

• The vehicle manufacturers we represent,
• The finance providers we represent,
• Our insurance product provider,
• Our customer contact centres,
• Mobility and car hire providers,
• Direct marketing communications agencies and consultants,
• Mandatory manufacturer appointed market research and market analytics service providers,
• Our legal and other professional advisors.

• If a customer transacted with us, for example bought, hired or leased a product and or service from us, provided consent for marketing our retention period will be 7 years.
• If a customer transacted with us, for example bought a product and or service from us, but did not provide marketing consent our retention period will be 42 months.
• If a customer does not purchase a product and or service from us, but provides their personal information, in relation to a test drive, brochure, valuation, quotation or any other information application on any of our products or services the retention period will be 18 months. Unless during that period we form a relationship with you. For example, you purchase or lease a vehicle or make use one of our services. We hold your personal information for this period to give us an opportunity to form a relationship with you.

• In addition, we hold your personal information for the aforementioned periods of time to initiate, bring or defend legal matters. Our relationship may end for a numerous reasons including where the vehicle warranty or lease expires, or we have been made aware that you no longer own or drive a particular vehicle.

• Legislation and regulation requires us to hold your personal information for a longer period, or delete it sooner;
• Where a complaint or concern has been submitted regarding a product or service provided by us, in which case we will retain your information for a period of 6 years following the date of that complaint or query; or
• You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law

• The right to be informed
• The right of access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to data portability
• The right to object
• Rights in relation to automated decision making and profiling (we do not engage in any automated decision making and profiling).

• Ask for a copy of the information that we hold about you;
• Amend and revise your information;
• Withdraw your consent (where Park’s Motor Group relies on it).
• Challenge our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;
• Erase your information (or restrict the use of it), provided we do not have any continuing lawful,contractual or legitimate reason to continue to use and process that information;
• Transfer your information in a structured data file (in a commonly used and machine readable format), where we rely on your consent to use and process your personal information or need to process it in connection with your contract.