New Superb on shortlist for World Car of the Year

Only the second ŠKODA ever to be included among finalists for prestigious award

The Superb could add to its incredible haul of industry accolades having qualified for the final of the prestigious 2016 World Car of the Year title.

The all-new Superb’s inclusion on the 10-car finalist list marks only the second time a ŠKODA has been included in the latter stages of the judging process; the Octavia managed the same feat in 2014.

Commenting on the 2016 World Car of the Year qualification, Duncan Movassaghi, Brand Director for ŠKODA UK, said: “We regard the new Superb as the most advanced car we’ve ever built and the start of a new chapter in ŠKODA design. To be recognised by the World Car of the Year jury is a great boost to the team responsible for creating such a remarkable car.”

The World Car of the Year is one of the industry’s most prestigious and coveted car awards, and has been running since 2005. The judging panel currently comprises 73 motoring journalists from around the world. The top three finalists will be announced at the Geneva motor show on Tuesday 1 March, with the overall winner named at a prize-giving ceremony at the New York Internatonal Auto Show on Thursday 24 March.