Park's Motor Group Announced As the "Official Car Partner" for the SSE Hydro Arena in Glasgow

Park's Motor Group, Scotland's leading independent motor group is delighted to announce an exciting new partnership with The SSE Hydro in the heart of Glasgow.

Appointed as the venue's “Official Car Partner“ the new agreement will initially run for three years and will offer SSE Hydro customers the opportunity to get familiar with the broad range of vehicles which Park's Motor Group retail across Scotland.

Park's Motor Group, Scotland's leading independent motor group is delighted to announce an exciting new partnership with The SSE Hydro in the heart of Glasgow.

Appointed as the venue's “Official Car Partner “the new agreement will initially run for three years and will offer SSE Hydro customers the opportunity to get familiar with the broad range of vehicles which Park's Motor Group retail across Scotland.

The Group will benefit from extensive branding opportunities to SSE Hydro customers across static and digital signage along with promotional offers and competitions for Parks' customers, and the opportunity to place brand ambassador vehicles right outside the venue on event evenings.

Fiona Crichton, Head of Partnerships at The SSE Hydro said:

'Our new partnership with Park's aligns extremely well to Scotland's home of live entertainment. The venue are delighted to engage with a motor group of the standing and reputation of Park's and the variety of footfall engaging with the SEE Hydro fits perfectly for both parties'.

“The SSE Hydro stages a fantastic variety of live entertainment content whilst Park's Motor Group offers an impressive mix of vehicles, professional advice and follow up sales service. Both have appeal across a broad cross section of the Scottish public".

Park's Motor Group commented:

“We are delighted to be going into partnership with The SSE Hydro. The venue is synonymous with attracting some of the world's most iconic artists and we have some of the world's best known brands offering cars from the broadest price range of any motor group in Scotland. From small economic cars, family cars, prestige cars and supercars, Park's Motor Group really is a one stop shop for all your motoring needs.

“The relationship will be excellent exposure for both our brands with potentially 12,000 visitors to the venue at every event. We are looking forward to developing a strong business partnership over the next 3 years and meeting lots of new customers along the way".